Fairtrade products are all over our shops. The question is - does anyone actually buy them? Is it worth the extra money to know the person that picks your fruit gets a decent wage? I can't say I personally favour fairtrade products over any other item in a supermarket, but am I in the minority?
Fairtrade as we know it was born in 1992, when a collection of charities came together with one common aim - "to work with businesses, community groups and individuals to improve the trading positions of producer organisations".
I'm not going to waffle on about the basics themselves, but if you're interested you can read all about how fairtrade came about here:
http://www.fairtrade.org.uk/what_is_fairtrade/fairtrade_foundation.aspx
What I'm more concerned with is whether we consider it important, or just another extra cost.
Ethical trading has made the headlines since I can remember, with the cases of Gap, Nike and Primark causing the biggest stir. The nation was shocked and appauled at how these factory workers were being treated and the conditions they were forced to work in. Did we stop shopping there? Not a chance.
It seems that ethical trading isfor many, an important issue - but not as important as a cheap pair of shoes.
In an ideal world every product on the market would be ethically sourced, but in reality we are a generation of bargain hunters (blame the recession!) and we generally want something for as cheap as we can get it.
In a time when we don't have money to burn, is an extra 75p for some coffee really feasible? Do we think about the underpaid farmers working 18-hour days while we wait in the Starbucks queue? Or do we just go for the usual skinny latte regardless of where it has come from?
Much as I would love to be able to afford products from ethical suppliers, I am a long way off that sort of budget. For me, cheap is cheerful. And it may sound strange but with any spare money I can donate, I would much rather pop a couple of pound in a charity box than buy anything fairtrade. It just feels more like I've "done my bit" for those in need.
You might agree with me - you might not.
It's the job of The Fairtrade Foundation to make you reach for those fairtrade packets on the shelf.
Watch this and let me know if your opinions changed?
Source: www.fairtrade.org.uk/resources/films/coffee_uganda.aspx